Founder Revisits Pleasurewood Hills

A very welcome, familiar face was seen at Pleasurewood Hills today as the team welcomed the entrepreneur who started it all.

Joe Larter is the original founder of Pleasurewood Hills. He had a vision to create an all-American theme park in the East of England and in 1983, Pleasurewood Hills was born. First featuring the miniature train, Cine 180 and adventure playground, the much-loved Suffolk attraction now features over 35 rides shows and attractions, including the region’s tallest roller coaster Wipeout, the all-time favourite pirate ship and the brand new Egg-Spress. During his career Mr Larter also helped establish Norfolk Sealife Centres, the Bure Valley Railway and Riley’s Believe It Or Not! and The Village Experience along with many other tourist attractions across the world. He has since written a biography of his journey, Serendipity, detailing his triumphs and tribulations in the world of business and his many loving memories of East Anglia’s premier theme park.

On his visit to the park, Mr Larter saw the development of the park, met the team and was guided round the grounds by the attraction’s new General Manager, Ricky Lark. “It was wonderful to meet Mr Larter today. It is amazing to think that all this here because of him, that one man has helped create so many wonderful memories for families and friends over the years, many employment opportunities and has helped put Suffolk firmly on the map for UK tourism.”