Theme Park Award for Pleasurewood Hills

This year the UK Theme Park Awards were held at Thorpe Park Resort, bringing together teams from theme parks and attractions from across the UK to celebrate the very best in the industry.

Nominated for two awards this year, Pleasurewood Hills won bronze in the category of Best Theme Park Map. The redesign of the map is a key milestone for Pleasurewood Hills and the team to take the park forwards in a new and exciting visual direction. The project was a collaboration of the Pleasurewood Hills marketing team and the creatives at Netherlands-based design agency, Skirrgard. The project involved many hours of creative briefing, onsite photography, drone videos and custom illustrations.

“We are immensely proud of the new map, it is an incredible step in our vision for the direction of Pleasurewood Hills. Seeing the project come together in stages was a great insight into the creative ingenuity of the design specialists. From the drop shots for the perspective accuracy, to the very fine detail, it illustrates the experience and the core values of the brand articulately. To win and award for this project is a great feeling, we are so greatful, and to be billed along with Alton Towers and Chessington World of Adventures is a remarkable acheivement.” Andrew Fuller, Sales and Marketing Manager of Pleasurewood Hills.

For a list of all the winners, visit ukthemeparkawards.com.