ABOUT US

Bear mascot

A day in the park

Pleasurewood Hills has been creating unforgettable family days out since 1983, welcoming guests from across Suffolk, Norfolk, Essex, and the wider East of England. Nestled in coastal woodland in Lowestoft, near to Great Yarmouth, Pleasurewood Hills has been proudly making memories for over 40 years. From its humble beginnings, the park has grown into a vibrant and award-winning destination, earning accolades for customer service, social media engagement, best mascot, best new event, and even commendation for one of its scare maze horror attractions, reflecting the hard work and dedication of the Pleasurewood Hills team.

In 2011, the park was purchased by leisure and hospitality specialists The Looping Group, before being acquired in 2025 by independent UK company Premier Attractions Limited, ensuring a renewed focus on delivering fun, accessible, and memorable experiences for families. Today, Pleasurewood Hills combines thrill rides, family attractions, children’s rides, and live displays with a welcoming, safe environment, making it one of the East of England’s top destinations for family fun, theme park adventures, and memorable days out.

People on a roller coaster

Rides & Attractions

For family things to do in Lowestoft Suffolk and days out near Great Yarmouth, Pleasurewood Hills offers a unique variety of rides and attractions for guests of all ages, making it one of the East of England’s top destinations for family days out and theme park adventures. The youngest visitors can explore the Kids Zone, an ideal introduction to the theme park world, with gentle rides designed for little ones to enjoy safely.

For thrill-seekers, the park features adrenaline-pumping rides, including the Jolly Roger drop tower and Wipeout, the region’s tallest rollercoaster and the UK’s last remaining Vekoma Boomerang, offering heart-stopping loops and high-speed excitement.

Those seeking a more relaxed day can enjoy breathtaking live displays, take a scenic journey on the Pleasurewood Express or Woodland Express trains, or soar above the park on our chairlifts, taking in panoramic views. With something for every member of the family, Pleasurewood Hills guarantees a memorable, fun, and exciting day out in Suffolk and close to Norfolk.

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Man with bear mascot

The Founder and Park Origins

Pleasurewood Hills began as the vision of local Lowestoft entrepreneur Joe Larter, a passionate professional in visitor attractions and family entertainment. With dedication, creativity, and a love for bringing families together, Joe laid the foundation for what has grown into one of the East of England’s most beloved theme parks and family day out destinations, popular for visitors to Suffolk and the nearby Great Yarmouth. His enthusiasm and commitment to creating fun experiences for all ages ensured that Pleasurewood Hills became a landmark in Suffolk, close to Norfolk, offering attractions for thrill-seekers, children, and families alike.

After a long and successful career, Joe chronicled his journey in his autobiography, Serendipity, reflecting on the highs and memorable moments of his life in the entertainment industry. In 2019, Joe returned to the park to see it thriving under The Looping Group and current General Manager Ricky Lark, and to catch up with an old friend, the park mascot Woody Bear, celebrating the enduring spirit of the park he helped create.

Queen Elizabeth meets citizens

A royal encounter

Pleasurewood Hills has a rich history, including a very special moment in 1985 when the late Queen Elizabeth II and the Duke of Edinburgh visited Lowestoft in Suffolk. During their visit, the royal party came to meet local residents and officially rename the precinct on London Road North as Queen Elizabeth II Place.

As part of the celebrations, the Queen had the privilege of meeting one of the park’s most famous residents, the cuddly and beloved Woody Bear, who welcomed her with open arms. In a memorable gesture, the park’s representatives presented two soft Woody Bear toys as gifts for her two new grandchildren, Prince William and Prince Harry, creating a charming connection between Pleasurewood Hills and the Royal Family.

This historic encounter remains a proud moment in the park’s story, reflecting its longstanding place in the community of Suffolk and its cherished status as a family attraction for generations.

Bearded man and pink mascot

Crinkly Bottom and Mr Blobby

The 1990s were an exciting era for family and children’s entertainment, and Pleasurewood Hills was at the heart of it. In 1995, Noel Edmunds’ House Party brought its unique charm to the park, transforming the iconic Pleasurewood Hills theatre into the whimsical Crinkley Bottom Castle. Guests were treated to laughter, fun, and unforgettable entertainment as Noel Edmunds and his vibrant pink-and-yellow sidekick, Mr Blobby, delighted families throughout the day.

The opening day was particularly memorable, as the festivities included the official ribbon-cutting for the Cannonball Express rollercoaster, which has remained a favourite family ride for generations. This event cemented Pleasurewood Hills’ reputation as a leading family attraction in Suffolk, close to Norfolk, blending thrilling rides with unique entertainment experiences. It was a perfect example of the park’s dedication to creating fun-filled days out for families, combining exciting rides, live entertainment, and unforgettable memories.

Group of men outside theme park gates

A new chapter

In 2025, Pleasurewood Hills began an exciting new chapter under the ownership of UK-based Premier Attractions Ltd. Following its sale by the Looping Group, the park’s acquisition marked the start of a visionary era led by the Stokes family, who are committed to investing in the park’s future and enhancing the guest experience. With a strong focus on family-friendly fun, the new owners aim to build on the park’s rich heritage while introducing innovative developments across rides, attractions, and amenities. The Stokes’ plans include further investment in the park’s infrastructure, exciting new attractions, and improved facilities, ensuring every visit offers a memorable experience for guests of all ages. Premier Attractions’ approach combines passion, professionalism, and a dedication to making Pleasurewood Hills a top destination in East Anglia, with easy access from Norfolk, Suffolk, Essex, and beyond, solidifying its status as one of the region’s most loved family theme parks.

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Team photo with bear mascot

Join The Team

Are you looking for an exciting new challenge in a fun, fast-paced environment? Pleasurewood Hills is always on the lookout for enthusiastic individuals to join our friendly and professional team. Working at the theme park offers the chance to be part of a dynamic team delivering unforgettable family days out, helping guests create lasting memories across East Anglia.

Whether you’re starting your first job, looking for seasonal work, or seeking a rewarding role in the leisure and attractions sector, we have a variety of opportunities to suit you. Our team thrives on energy, dedication, and passion for guest experiences, ensuring every visit is fun and safe.

Current positions available include:

  • Ride Operatives

  • Food & Beverage Assistants

  • Entertainers

  • Cleaning Personnel

  • First Aid & Security

Join us at Pleasurewood Hills and be part of a team committed to delivering memorable, enjoyable, and exciting days out for families across Suffolk, Norfolk, and beyond.

Jobs







    Option A: admission onlyOption B: admission + fried mealOption C: admission + pasta meal


    Pleasurewood Hills Limited would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our park, our events and the fantastic offers we have available.

    Yes, I am happy to receive these updates from Pleasurewood Hills Limited and the wider Looping Group, and I confirm that I am over 16 years of age.

    Download our Risk Assessment here:
    Risk Assessment 2019

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      Terms and conditions

      All packages must be pre-booked and pre-paid at least two weeks’ in advance of the planned party date. A 20% deposit is required upon booking. Please note that we are unable to refund children cancelled with less than 24 hours’ notice.

      Free admission for parents of the birthday child who are season pass holders will not be entitled to the free admission for parents as this is already included with the pass. Both season pass and non season pass birthday bookings are to collect their entry bands from reception upon arrival.

      Menu requirements must be provided at least three days prior to the party; this will help us to deliver a prompt service and not delay your fun.

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        Option A: admission onlyOption B: admission + meal dealOption C: admission + meal deal + mr whippy


        Pleasurewood Hills Limited would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our park, our events and the fantastic offers we have available.

        Yes, I am happy to receive these updates from Pleasurewood Hills Limited and the wider Looping Group, and I confirm that I am over 16 years of age.

        Terms and conditions

        The prices shown are irrespective of age. Guests under 90cm in height enter the park free of charge (meals are chargeable). Groups are a minimum of 20 paid guests.

        These group rates cannot be used in conjunction with any other offers or discounts. In order to guarantee the above group rates, we would need a firm booking together with payment at least 14 days in advance of your visit.

        Risk Assessment 2019

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          Pleasurewood Hills Limited would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our park, our events and the fantastic offers we have available.

          Yes, I am happy to receive these updates from Pleasurewood Hills Limited and the wider Looping Group, and I confirm that I am over 16 years of age.

          Terms and conditions

          Our corporate packages are bespoke based on the requirements of our guests. Exclusive use of park venues are subject to availability. Request for use of the park's conference facilities must be made no less than 14 days prior to visit. Enquiries are confirmed once an invoice has been issued. Any changes of numbers must be confirmed no later than 14 days prior to the date of visit. Bookings with late changes will be charged at the original invoice amount. Payment is required 14 days prior to the date of visit. For further enquiries call our main office on 01502 586000.

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            Pleasurewood Hills Limited would like to use your personal data (including your contact information, postcode, device data, and purchase data) to keep in touch with personalised email and SMS updates about our park, our events and the fantastic offers we have available.

            Yes, I am happy to receive these updates from Pleasurewood Hills Limited, and I confirm that I am over 16 years of age.


            For more information about how we manage your personal data, please read our privacy policy. To change your preferences or to stop receiving direct marketing emails from us, you just need to click the link at the bottom of our emails.

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