There is something truly special about bringing a little joy to families who need it most, and yesterday our much loved mascot, Woody Bear, had the privilege of doing exactly that. We visited James Paget University Hospital in Gorleston, spending time with children in the paediatric ward and the paediatric A and E department to share smiles, surprises and a dose of festive cheer. As a park rooted in the community, it is a moment we look forward to every year; a chance to give back, connect and make a difference beyond the gates of Pleasurewood Hills.
This year felt particularly heart warming. From the moment Woody Bear stepped inside the hospital, waving to staff and greeting families, the atmosphere lifted. Children who were feeling nervous, tired or who were simply missing the fun of the season lit up as he entered the room. Hospital teams paused to enjoy the moment too, gathering for photos, high fives and a little laughter to break up their busy day. These are the small but powerful interactions that remind us why community matters.
A Visit Full of Smiles
The children’s ward was the first stop. With the help of the fantastic nursing team, Woody Bear made his way from room to room, greeting young patients with a gentle knock and a warm wave. Some of the children were well enough to enjoy a visit in the play area, while others met Woody from their beds. Each child received a festive Christmas card, along with a chance to take photos that their families can look back on once they are feeling better.
In paediatric A and E, the visit brought a welcome distraction for children who were anxious or in discomfort. Parents shared how much the surprise helped lift their spirits, creating a moment of calm and positivity in an otherwise challenging environment. Woody made sure every child he saw felt noticed, supported and included, whether with a hug, a wave or a quiet thumbs up.
For many families, this time of year can be stressful, especially when a child is unwell. A friendly face, a moment of laughter or the chance to forget what is happening for just a few minutes can mean more than words can express. That is exactly what Woody Bear aimed to bring to Gorleston yesterday; joy, comfort and connection.
Celebrating Community in Norfolk
As a Norfolk theme park, we care deeply about the wellbeing of the families who visit us, work with us and support us throughout the year. The James Paget Hospital serves thousands of families across Gorleston, Great Yarmouth, Lowestoft and wider East Norfolk, and the dedication of their staff is felt across our community daily. Yesterday’s visit was more than a festive outing. It was our way of showing appreciation and standing alongside an organisation that plays a vital role in local life.
Woody Bear has become a familiar face in the region, regularly visiting schools, community events and charity fundraisers. These appearances allow us to strengthen relationships with families, educators, community groups and local businesses, and they remind us just how deeply connected our park is to the heart of Norfolk. Seeing the smiles in the hospital yesterday reaffirmed why Woody loves being out and about so much. The community gives him as much joy as he gives them.
A Warm Welcome From Hospital Staff
We are incredibly grateful to the teams at James Paget University Hospital for welcoming us so warmly. Despite their demanding schedules and the pressures that hospitals face during winter, they made time to support the visit, guide us through the wards and ensure every interaction was safe and meaningful.
From doctors and nurses to ward clerks, play specialists and volunteers, every staff member we met showed incredible compassion and commitment. Even during such a busy time of year, they paused to join in a photo, share a laugh or encourage a child who was shy or uncertain. Their kindness made the visit possible, and we extend our deepest thanks to everyone who supported the day.
“Being part of the community is at the heart of what we do at Pleasurewood Hills, and yesterday’s visit to James Paget was a reminder of how important those connections are. Seeing the children smile, even for a moment, is something we will never take for granted. I want to thank the incredible staff for everything they do for local families, especially during the festive season, and for making Woody Bear feel so welcome. We look forward to continuing our community work across Norfolk and giving back to the people who support us all year round.”
Andrew Fuller, Sales and Marketing Manager
Why These Visits Matter
Community engagement is more than an initiative. It is a responsibility. Families trust us with their days out, celebrations and precious moments of joy. Giving something back, especially to children who are facing illness or uncertainty, is one of the most meaningful things we can do.
Visits like this help us:
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Build positive partnerships with schools, hospitals and community organisations
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Support local families during difficult times
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Show appreciation for the incredible teams who work tirelessly behind the scenes
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Promote wellbeing and emotional support through entertainment, comfort and play
For children, these visits can be uplifting. For parents, they are a chance to see their child smile. For us, they are a privilege.
As we move through the winter season and approach the new year, we are committed to expanding our community outreach. We will be sharing more community updates, behind the scenes stories and future plans in the coming weeks. If your school, group or organisation would like a visit from Woody Bear, keep an eye on our channels for more information on how to get involved.
A Final Thank You
To the families we met yesterday, thank you for letting us be part of your day. To the children we visited, we are wishing each of you a speedy recovery and a Christmas filled with comfort and joy. And to the incredible teams at James Paget Hospital, your dedication inspires us, and we are grateful for the chance to partner with you again.
Woody Bear left the hospital with a full heart, and so did we. Community is not something we talk about. It is something we live. And yesterday in Gorleston, surrounded by brave children, supportive families and exceptional staff, we were reminded how fortunate we are to be part of such a special place here in Norfolk.
